FUJEIRA MEDIA & FORMER VIRGIN HOPEFUL

July 2007 – Pro Audio Magazine
Virgin Atlantic obtaining rights to fly in and out of Dubai and Sir Richard himself making the all important personal appearance, immediately prompted a flurry of interest in anything else Virgin. In the case of the newly established Fujeirah Media with their license to open two FM stations out of the Emirate, it was more an egg before the chicken affair and ostensibly the idea of Mango Media Chairman Mekki Mahmoud Abdulla. By now a credible radio consultant, Abdulla was summoned and infrastructure started appearing with ideas on how to brand the English station. An approach was made to Virgin Radio UK, but this was the wrong camp as Abdulla found out and promptly set off in the other direction out to Singapore and Virgin Radio International. Abdulla has a real story to tell as far as Gulf radio is concerned having been instrumental in the establishment of many stations throughout the UAE and now owns Mango FM in Sudan. Born in Sudan to a Sudanese father and a British Mother, Abdulla now ‘sort of’ hails from Carnforth in Lancaster where he studied mass communications at Lancaster University. He even speaks with a Lancaster accent, mixed up with some Arabic overtones. Dividing his time between Dubai, Sudan and the UK, Abdulla quips: ‘I don’t know where I am from anymore.’ His primary desire was a job in media, but bizarrely started out selling exotic fruits in England way back at the turn of the decade in 1990, when he heard a radio spot advertising for salesmen.  In 1992 he joined ‘The Bay’ FM and got the bug, explaining: ‘I had a great Managing Director by the name of Julian Allitt, a man with a vision about radio and he spent a lot of money on training me using American trainers and he was very serious about his business.’ Taking the position of Sales Director, Abdulla started to think about where he could start a radio station other than the UK, which compared to the Middle East was so much more expensive. Having done some sales work with Abu Dhabi Television prior to his move to UK, Abdulla knew the UAE well and was discerning about the advances taking place in the Emirate. Squeezing not only his time, but also his credit card limit, Abdulla traveled back and forth from the UK to Dubai every weekend, sniffing out opportunity without much initial success.
One tedious venture that led to great disappointment Read more

THE PRONOUN VIRUS – MY PET HATE

So I am nearly famous: I am locally more infamous for my often direct approach to Advertising Agencies and those manipulating the media and more about that as this blog matures and I am sure it will get juicy so have no fears.  I have plenty of pet media hates, but upfront ‘THE PRONOUN VIRUS’ is my biggest campaign to date.  Sometimes I get a little short with clients when they insist on streams of unnecessary, pointless information within a script, such as this endless patronizing clap-trap experienced these days and telephone numbers etc.  YOU KNOW IT, YOU HATE IT TOO, when it is not your own service, because you think ‘you are the best’, so naively, (I would say ‘stupidly’ but it upsets people)  go right out there and follow suit and do the same. “YOUR CALL IS IMPORTANT TO US”. ‘VISIT OUR WEB SITE ON…’  ‘CALL US’   ‘ABOUT US’. It is NOTHING BUT VOMIT. Who the hell is ‘US’? It is endemic though and dreadfully lacks credibility, creativity, just everything!  My bitching about it so often intimidates some clients,  but surprisingly most will agree to it as being superfluous as if a light in their creative cavity within their brain got switched on. Retorts like; ‘But this is what I see and hear all the time, is that not what we should do also?’ In a word; ‘NO!’ So rather than rattle on for now and I got plenty to say and lots which will intimidate some into hate and elate others into love.  Firstly, I got some recognition and accreditation and the word is obviously spreading, so I will point  you to another site and another media blog where you can read THE PRONOUN VIRUS saga and how they accredit my comments. The site is   ‘Bollix Media‘  and has a lot of visitors, so good exposure from a media standpoint, but might not always be my personal viewpoint.

This page is open to all and although your post has to be approved, very little if any will not be,  no matter what you say and the folks at ADmaze Media will approve it (or not) as fast as possible. Behave! Be factual! Like you, I accept that creative art is wholy abstract so without patronizing you,  your opinion is totally valued. But unlike every sickly IVR system in the world (except our’s)  ‘your call is NOT important to US’‘  and nobody cares whether you participate or not, but it would be nice if you did.

USUAL RULES: If you slag me or someone/anyone,  an individual or a company, you had better have your facts on your key board or shut the **** up, because we’ll be taking names and want the full gorey juice on it.  If it is bollix, don’t waste your time.  Debate is fine,  Political Correctness, racial harmony and all that bumf is entirely optional but we’ve all been so dumbed down that most of us will surely adhere.  In the worst case scenario, don’t accuse someone of being a shirt lifter if in fact they are a pillow biter for example.

Registrations are really welcome as I’d like a bit of a voice-over and advertising family, community thing going if I can. So your real name and email is preferred but not essential, eitherway, NOBODY will ever find out who you are unless  you yourself, thee, the bloggee prints your name – yourself! Torture me all they like, I will never personally know as the site is administered in far off lands that have not been discovered yet.   Geggyboy