RULES OF ENGAGEMENT

The local Agencies in the area are probably the only ones who criticize me and have an unhealthy dislike of me, because they see themselves in the criticism I highlight and can’t take the hit, so in retaliation dish out plenty on me. Fortunately, the general public who happen across my vitriol invariably agree with me.

There is no such thing as ‘constructive criticism’ in media in this part of the world.  The closest you will get to it is perhaps religious concerns whereby a billboard shows a half naked lady (man ok) whereby some will obviously make the point that this ‘will’, (not ‘could’) offend people.  Rightly so and any Agency trying to sell their product with sex in this part of the world will surely run the gauntlet of the reverse of their intension happening. A total boycott maybe. But having said that, a little bit of sex goes well, if there is some very subtle ambiguity attached. I don’t really mean like the new Etihad TV campaign -  ‘She likes it full on’  – whereby they give the run down of how their passengers ‘Like it’ in the ‘mile high club’. Sounds very Hogan to me. That is effective, but rather blatant and over the top of heads here anyway, as it doesn’t translate well into Arabic.

Here, artistic criticism comes in the form of  ‘NO, DO IT LIKE THIS’, emanating from minds and mouths of

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