FUJEIRA MEDIA & FORMER VIRGIN HOPEFUL
July 2007 – Pro Audio Magazine
Virgin Atlantic obtaining rights to fly in and out of Dubai and Sir Richard himself making the all important personal appearance, immediately prompted a flurry of interest in anything else Virgin. In the case of the newly established Fujeirah Media with their license to open two FM stations out of the Emirate, it was more an egg before the chicken affair and ostensibly the idea of Mango Media Chairman Mekki Mahmoud Abdulla. By now a credible radio consultant, Abdulla was summoned and infrastructure started appearing with ideas on how to brand the English station. An approach was made to Virgin Radio UK, but this was the wrong camp as Abdulla found out and promptly set off in the other direction out to Singapore and Virgin Radio International. Abdulla has a real story to tell as far as Gulf radio is concerned having been instrumental in the establishment of many stations throughout the UAE and now owns Mango FM in Sudan. Born in Sudan to a Sudanese father and a British Mother, Abdulla now ‘sort of’ hails from Carnforth in Lancaster where he studied mass communications at Lancaster University. He even speaks with a Lancaster accent, mixed up with some Arabic overtones. Dividing his time between Dubai, Sudan and the UK, Abdulla quips: ‘I don’t know where I am from anymore.’ His primary desire was a job in media, but bizarrely started out selling exotic fruits in England way back at the turn of the decade in 1990, when he heard a radio spot advertising for salesmen. In 1992 he joined ‘The Bay’ FM and got the bug, explaining: ‘I had a great Managing Director by the name of Julian Allitt, a man with a vision about radio and he spent a lot of money on training me using American trainers and he was very serious about his business.’ Taking the position of Sales Director, Abdulla started to think about where he could start a radio station other than the UK, which compared to the Middle East was so much more expensive. Having done some sales work with Abu Dhabi Television prior to his move to UK, Abdulla knew the UAE well and was discerning about the advances taking place in the Emirate. Squeezing not only his time, but also his credit card limit, Abdulla traveled back and forth from the UK to Dubai every weekend, sniffing out opportunity without much initial success.
One tedious venture that led to great disappointment Read more